I would also vote to have the limited variant be a separate item on the site (and maybe even charge a couple bucks more) so that folks know what they are buying - this is especially relevant for overseas folks who are paying a large premium by buying direct from WW in hopes of getting the variant.
I know that if I *knew* I wasn't getting the variant today, I would have held off and had my wife buy it for me for xmas at her leisure. but as it is now, I had no idea so I completed the transaction and crossed my fingers and then got death stares from my wife for buying myself something so close to xmas.
of course, the current system is fine too, folks will learn to adapt to the system, whatever it is - weighing the pros and cons and their own budgets. I know that being a US DW subscriber is not a smart financial decision, but I made it anyway. (but man, I am jealous of the dudes buying from LITA for $20 a pop!!)
with all that said, I am super excited for this edition of Rosemary's Baby. I originally thought I would stick with an original copy on Dot, but I couldn't resist this one!